1-MONTH DIGITAL MARKETING COURSE OUTLINE

🎯 Course Goal

By the end of this course, students should be able to:

• Understand digital marketing concepts
• Create and manage social media content
• Run basic online campaigns
• Create simple marketing strategies
• Use tools to promote a business

---

🗓️ COURSE STRUCTURE (4 WEEKS)

👉 Duration: 4 Weeks
👉 Classes: 3–5 days per week (adjustable)
👉 Method: Theory + Practical

---

📅 WEEK 1: INTRODUCTION & FOUNDATIONS

Topics:

• Introduction to Digital Marketing
• Traditional vs Digital Marketing
• Digital Marketing Channels
• Understanding Target Audience
• Introduction to Branding

Tools:

• Facebook
• Instagram

Practical:

• Create a simple business idea
• Identify target audience
• Create a brand name + logo idea

Assignment:

👉 Students describe their business and target audience

---

📅 WEEK 2: SOCIAL MEDIA MARKETING & CONTENT CREATION

Topics:

• Social Media Marketing Basics
• Content Types (posts, videos, stories)
• Content Planning (Content Calendar)
• Introduction to Graphic Design

Tools:

• Canva
• TikTok

Practical:

• Create:
  • 3 social media posts
  • 1 short video
• Design using Canva

Assignment:

👉 Create a 1-week content calendar

---

📅 WEEK 3: SEO, ADS & PODCASTING

Topics:

1. Search Engine Optimization (SEO)

• Keywords
• How search engines work
• Ranking basics

Tool:

• Google Search

---

2. Paid Advertising (Ads)

• Introduction to ads
• Targeting audience
• Budget basics

Tools:

• Facebook Ads Manager
• Google Ads

---

3. Podcasting in Marketing

• Types of podcasts
• Recording basics
• Using podcasts for branding

Tools:

• Audacity
• Spotify

---

Practical:

• Create a simple ad idea
• Record a short podcast (1–2 minutes)

Assignment:

👉 Write a basic ad campaign plan

---

📅 WEEK 4: EMAIL MARKETING, ANALYTICS & FINAL PROJECT

Topics:

1. Email Marketing

• Writing marketing emails
• Building customer relationships

---

2. Analytics & Performance

• Understanding:
  • Reach
  • Engagement
  • Conversions

---

3. Digital Marketing Strategy

• Combining all skills
• Creating a full plan

---

Final Project:

Students must create a complete Digital Marketing Campaign:

Includes:

• Business idea
• Target audience
• Social media posts
• Ad concept
• Podcast or video
• Basic marketing strategy

---

Presentation:

👉 Students present their project to the class

---

🧠 TEACHING METHOD

Each lesson should include:

1. Introduction (theory)
2. Demonstration
3. Practical activity
4. Class discussion

---

📊 ASSESSMENT BREAKDOWN

• Class Participation – 10%
• Weekly Assignments – 30%
• Practical Work – 30%
• Final Project – 30%