MODULE STRUCTURE (PRACTICAL-FIRST)

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Module 1: Digital Tools, Sales Mindset & Brand Basics

Duration: Weeks 1–3
Practical Ratio: 70–80%

Purpose

Introduce learners to digital tools, sales mindset, and basic branding through action.

Core Tools Introduced

• Canva

• WhatsApp Business

• Google Docs & Drive

• Email (Gmail)

• Basic smartphone photography

Learning Outcomes

Learners will be able to:

• Use basic digital tools for marketing

• Create simple marketing designs

• Understand buyer psychology and value propositions

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PRACTICAL TASKS

✔ Create a professional email signature
✔ Set up WhatsApp Business profile
✔ Download Canva and design:

• 1 promotional poster

• 1 social media post

• 1 sales flyer
  ✔ Write a simple sales message for WhatsApp & email

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Assessment

• Canva designs portfolio

• WhatsApp Business setup

• Short reflective journal

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Module 2: Practical Selling Skills & Customer Interaction

Duration: Weeks 4–6
Practical Ratio: 80%

Learning Outcomes

• Conduct professional sales conversations

• Generate leads

• Close sales ethically

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PRACTICAL TASKS

✔ Write 3 sales scripts (call, WhatsApp, email)
✔ Conduct mock sales calls
✔ Perform role-play objection handling
✔ Record a sales pitch video (1–2 minutes)
✔ Compile a prospect list (minimum 50 leads)

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Assessment

• Sales role-play assessment

• Sales scripts portfolio

• Pitch video

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Module 3: Content Creation & Organic Digital Marketing

Duration: Weeks 7–10
Practical Ratio: 80–85%

Learning Outcomes

• Create engaging digital content

• Market products organically

• Understand content strategy

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PRACTICAL TASKS

✔ Create a brand page (Facebook / Instagram)
✔ Design 10 social media posts in Canva
✔ Write captions with hashtags
✔ Create short marketing videos (Reels/TikTok)
✔ Build a 1-month content calendar

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Assessment

• Social media page audit

• Content portfolio

• Content calendar submission

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Module 4: Paid Advertising & Campaign Execution

Duration: Weeks 11–14
Practical Ratio: 80%

Learning Outcomes

• Set up and manage paid campaigns

• Analyse ad performance

• Optimize campaigns for results

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PRACTICAL TASKS

✔ Create Facebook/Instagram ad creatives
✔ Set up test ad campaign (simulation or real)
✔ Define audience targeting
✔ Create a campaign budget
✔ Analyse reach, clicks & engagement

(Where budgets are limited, use simulations or instructor test accounts)

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Assessment

• Ad campaign setup

• Campaign performance report

• Oral explanation of strategy

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Module 5: CRM, Lead Management & Sales Tracking

Duration: Weeks 15–18
Practical Ratio: 75–80%

Learning Outcomes

• Manage leads professionally

• Track customer journeys

• Improve conversions using data

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PRACTICAL TASKS

✔ Set up a simple CRM (Google Sheets / HubSpot Free)
✔ Capture and manage minimum 30 leads
✔ Track follow-ups and conversions
✔ Create weekly sales reports
✔ Analyse what worked and what didn’t

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Assessment

• CRM workbook

• Sales tracking report

• Data interpretation assignment

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Module 6: Real Business Project, Personal Brand & Portfolio

Duration: Weeks 19–24
Practical Ratio: 90%

Learning Outcomes

• Apply skills to real businesses

• Build a professional portfolio

• Operate as an employee or entrepreneur

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FINAL PRACTICAL PROJECT (CAPSTONE)

Learners must:
✔ Choose a real or simulated business
✔ Create a brand kit (logo, colours, posters)
✔ Develop a sales & digital marketing strategy
✔ Run at least one campaign
✔ Generate leads and report results
✔ Compile a professional digital portfolio

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Final Assessment

• Portfolio (40%)

• Campaign execution (30%)

• Presentation & Viva (10%)